Tuscan Outdoor Living

04 · Chicago, IL · 2025

Tuscan Outdoor Living

Showcasing Outdoor Spaces With a Refined Digital Experience

Website DesignVisual DesignUX StrategyPhotography Direction

$47K

Avg. Lead Value

+210%

Consultation Requests

-38%

Bounce Rate

6mo

To Full ROI

The Challenge

Tuscan Outdoor Living was doing stunning work but couldn't show it properly online. Their website felt generic, load times were brutal, and the photo gallery wasn't doing justice to $50,000+ outdoor installations. Clients were struggling to visualize the premium nature of the work.

Our Approach

We designed a visual-first website experience built around immersive full-screen imagery and a smooth, editorial scroll. Each project was given its own showcase layout that let the work speak for itself. The UX was streamlined to move homeowners from inspiration to consultation request in as few clicks as possible.

The Result

Average project lead value jumped from $18K to $47K as the site attracted a more premium clientele. Bounce rate dropped by 38%, and consultation requests increased by 210% in the first six months post-launch.

Tuscan Outdoor Living — project visual 1
Tuscan Outdoor Living — project visual 2
Tuscan Outdoor Living — project visual 3

Services Delivered

Website DesignVisual DesignUX StrategyPhotography Direction
Chicago CPR Certified

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